Globalisation of contemporary art market evident in growth of art fairs – The Economist

ART FAIRS ECONOMY

A recent article in the Economist comments on the globalisation of art and how art fairs accelerate the transnational exposure of artists, something that could become necessary for artists if they want to attract the attention of serious collectors and art investors. Importantly, it also identifies the current international art fair hot spots. Read on for our summary of this article.

Globalisation of the art market

Globalisation is one of the most important phenomenon in the history of recent art. Contemporary art needs the potential of a global market and thus enters the art fair. Biennials and landmark exhibitions help to initiate global change in the art scene. International art fairs spread belief in contemporary art through the help of banks and royalty, from Deutsche Bank to local rulers in the Middle East.

In addition, the article quotes Marc Spiegler and Annette Schönholzer, co-directors of Art Basel, as saying that private collections are becoming increasingly international. Collectors start by acquiring art from their own nation and eventually acquire internationally. In many countries contemporary art has become an economic project involving collectors, dealers and huge cultural districts with museums and art fairs.

Art Basel 2009.

For an art fair to be properly diverse, careful curation is essential. For good international fairs, this not only means that attending galleries show talented artists, but also that they show artists that live in the country the gallery is located in. As quoted in The Economist,

As Lucy Mitchell-Innes of Mitchell-Innes & Nash, a New York gallery, warns: ‘It’s a problem if four or five booths have the same artist’s work. A good international fair wants Chinese galleries to bring talented Chinese artists, not another Antony Gormley.’

International art fair hot spots

The locational hierarchy of art fairs differs from that in the auction market. For art auctions, the three most prominent cities are New York, London and Hong Kong, in that order. When talking about art fairs, Basel would come first, but what follows this lead is unclear: Miami or London, New York or Paris?

Even more notable are the art fairs currently sprouting up in Asian countries. These are creating alternate markets for art and challenging Western leadership. Adding to the hierarchical ladder are two newcomers: Hong Kong’s ART HK (Hong Kong International Art Fair) and Abu Dhabi Art, operating from the Middle East.

What art fairs mean for artists and their art

In general, art fairs can accelerate the transnational exposure of all artists represented. Art Basel is unrivalled in this category and it may be because it has always defined itself as international. The frenzied demand for new art peaked with the creation of smaller art fairs. Some of them work as satellites to the major European events, the biennials, art festivals and fairs such as Basel. These budding fairs cater to lesser known, emerging artists.

Within the art market, that an artist is “international” has become a selling point. Consequently, the local artist has become almost insignificant, while those called “national” are damned with faint praise.

Art fairs, with their aggregation of art dealers forming a one-stop shoppers’ marketplace for art, attract high-spending collectors, generate greater sales and have to some extent replaced galleries with their increasing drawing power. Still the globalisation of the art is not just about money. There are a growing number of non-profit biennials that are developing along with the market structures. As quoted in The Economist,

Massimiliano Gioni, a curator based in Milan and New York, who is overseeing the Gwangju Biennial, which opens in South Korea in September, recalls that the avant-garde was ‘built on a transnational community of kindred spirits,’ adding, ‘sometimes I long for that.’

This is an Art Radar summary of “Global frameworks – Art-fair musical chairs“, first published in The Economist.

JAS/KN

Related Topics: art fairs, international artists, market watch – globalisation

Related Posts:

• Antonia Carver named Art Dubai director, lends Middle Eastern art insight to fair – July 2010 – a summary of media reports from the time of Carver’s appointment
• Is globalisation of the art market slowing down? The Economist reports – June 2010 – discusses the dominance of American artists at Christie’s New York’s recent sales
• World’s top collectors and art professionals attend ART HK: a testament to fair’s growing importance – June 2010 – names the collectors in attendance
• Art industry elite meet at inaugural Abu Dhabi Art Fair – December 2009 – a brief overview of the event with images, mentions segregation of new and established galleries
• Art in storage, at fairs and sales – is it getting harder to insure? – October 2009 – this article explains why this may be the case

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Myanmar artists access international art community, Art Radar speaks to Aye Ko about +ROAD

ART PROFESSIONAL INTERVIEW MYANMAR ARTIST AND ART SCENE

Late last month, Art Radar spoke with Nindityo Adipurnomo, one of the executive directors of Cemeti Art House, about the recent “+ROAD” collaborative project and exhibition between five young artists from Myanmar and five from Indonesia. He presented our readers with valuable insight into the Indonesian art climate and his perspective on the project.

Art Radar Asia thought it important to find out what is going on in Myanmar, so we contacted Aye Ko, Executive Director of New Zero Art Space and one of the participating artists in the exhibition. Here is what he had to say…

Aye Ko with some of his paintings

Outreaching to one of the most prestigious art centers in Asia

The reason why Aye Ko initiated the “+ROAD” project, as he said, was because he knew that Cemeti Art House is one of the most important art centers in Asia. He had had his first experience with Cemeti Art House when he invited the two executive directors, Nindityo Adipurnomo and his wife Mella Jaarsma, to the ASEAN Contemporary Art Exchange Program in 2009, where New Zero Group tried its best to build mutual understanding and connections with Cemeti. The project was initiated as a further step towards collaboration.

Aye Ko was keen for New Zero Group to learn from Cemeti Art House. He says,

The whole project was what we asked Nindityo for. The detailed program was planned by Cemeti Art House. As you know, Cemeti Art House’s experience is about twenty years, but honestly New Zero is just green. That’s why we need to learn from them.

Access to a passport the major selection criteria for Myanmar artists

According to Aye Ko, the most important consideration in the selection of Myanmar artists to participate in “+ROAD” was whether the artists held a valid passport, which is very difficult and costly to obtain in Myanmar. The second consideration was whether the artists could concentrate on their artwork and be serious about it. The final consideration: selecting a variety of artists who produced different genres and styles of work.

The “+ROAD” project ran for two weeks; an exhibition followed. Although two weeks is not a long time, Aye Ko did have a chance to observe the Indonesian art scene, culture and developing environment, especially during the workshops, when he and the other artists had friendly conversations and shared their knowledge, opinions and ideas. He attributes their successful communication to patience, understanding and a passion for arts, especially new media and contemporary art.

When Aye Ko and other artists brainstormed ideas in workshops, they didn’t know these ideas would be used to put together an exhibition; the news came as a surprise as well as a headache when the Cemeti organisers broke it. The artists began to seriously discuss their ideas: ways of presenting them as well as the use of materials, lighting and space. Aye Ko explained that this process is how great artworks are created and how artists gain respect and admiration from each other.

Myanmar artists need to learn from their Indonesian counterparts

Presentation of ideas and reflections on society were usually different for each of the artists involved in the “+ROAD” project, who had different ideas and emotions because of their unique social-cultural backgrounds and corresponding identities, but Aye Ko appreciated the differences. As he explains,

The sense of art could be promoted through sharing. Different ideas could also help [us] to understand more about their passion and identities. We also have an opportunity to oppose a view point.

Aye Ko felt that two weeks were a rather short period of time in which to brainstorm ideas and produce a piece of artwork, but overall he enjoyed the experience. It gave him the opportunity to discover different ideas and styles in others’ artwork and to learn from the Indonesian artists. As he explains,

I saw how hard working the artists from Indonesia are. I think the Indonesia artists concentrated a lot on their art and the ideas and they feel deeply about their art. I feel that we, Myanmar artists, need to work more, concentrate more and improve our communication.

Aye Ko’s view of the Myanmar art scene and future prospects

Aye Ko believes that projects like “+ROAD” are crucial for educating Myanmar artists and exposing them to international art practices and standards.

[The] Myanmar art scence is isolated from other countries. It needs to develop internationally and take time to develop enough for [the] international [art community]. Indonesian artists are catching up with international artists. [The] international art society is interested in Indonesia artists, in my opinion. There are many museums in Indoneisa but there is only one in Myanmar.

This project is a very crucial event, not only for me but also for New Zero Art Space, Myanmar artists and arts, and new generation artists. Because our country is isolated, it can [be] directed from an isolated country to a free and open art society. With this hope, I am trying to do different types of projects which can give [me] more knowledge.

[By] displaying these exchange programs, Myanmar artists knock the door of international art society for the first time.

As I said, I am planning to make this kind of event in Myanmar. We already did the Nippon-Myanmar Performance Art Exchange (2001/2005/2009), the Hong Kong-Myanmar Performance Art Exchange (2010), the ASEAN Contemporary Art Exchange (2009), and the Artists Residency Program (2010). There will also be the Mekong Contemporary Art Exchange in Vietnam and Bangkok this month. These events motivate me to do more art events continuously in order to promote international standards for local artists and new generation artists.

CBKM/KN

Related Topics: Myanmar artists, Indonesian artists, art spaces, collaborative art

Related Posts:

• Nindityo Adipurnomo talks with Art Radar on “+ROAD” collaboration with Myanmar artists, “gambling spirit” of Indonesian collectors – July 2010 – an original Art Radar interview representing the Indonesian side of +ROAD
• Leading non-profit institutions gathered by Tate Modern for art event: Art Radar Asia lists Asian participants – July 2010 – comprehensive descriptions of 11 Asian art spaces
• Unapologetically political Burmese artist Chaw Ei Thein discusses her country and her art: Asia Art Archive interview – June 2010 – a revealing interview which contains some first-hand insight
• Historically important Indonesian gallery Cemeti closes…to change focus – May 2009 – a report on changes to an important gallery
• Myanmar artists explore new media, produce courageous art – April 2009 – an overview with details on 4 Myanmar artists

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