First ever Moroccan art fair to launch in October

MARRAKECH MOROCCO ART FAIRS ARAB ART

In October this year, the tourist hotspot Marrakech, Morocco, will host the country’s first modern and contemporary art fair. The fair points towards a growing trend of interest and investment in art in the Middle East where Dubai, currently the top art city in the Middle East, is facing increasing competition from upcoming art ventures in Abu Dhabi and Sharjah. (Read our report on this recent trend.)

Gjdn Neshat's 'Untitled96'. Neshat is a participant in this year's Marrakech Art Fair.

Morocco, characteristically, is a country that culturally and geographically straddles the “east meets west” junction. That the Marrakech Art Fair shares some of these characteristics make it all the more special. Out of the thirty galleries exhibiting at the fair, half come from the Arab world, primarily North Africa while the other half come from Europe. For art lovers, this could provide an incredible opportunity to sample international contemporary art.

The city also plans to host simultaneous art events throughout the days of the fair. Some of these are special exhibitions at select museums and galleries in Marrakech. The idea behind engaging the city as a giant art fair in itself is to offer rare insights into Moroccan heritage and its contemporary art world.

The Marrakech Museum, for example, is hosting “Resonance: Contemporary Moroccan artists across the world”, which showcases fifteen artists of Moroccan origin who are based outside of Morocco. Inventing and re-thinking ideas of identity versus the global, these artists will work through various mediums such as painting, installation and video art to map new thoughts about the reality of art in Morocco. Another interesting intervention looks at the culmination of popular culture and art. Six graffiti artists will create spontaneous art to the music of Moroccan rapper BIGG over the period of one night.

Zoulikha Bouabdellah's 'Love'. Bouabdellah is a participant in this year's Marrakech Art Fair.

Other events include talks such as the panel discussions led by Roxana Azimi, a specialist in the international art market, that will deal with the twin issues of “Art market in the Arab world” and “The role of patrons and collectors.” Pascel Amel, a writer and director, will lead a debate on “Art in Morocco at the dawn of globalization.” The talks seem to be marked with hope and enthusiasm for the place of Moroccan art in the world market as well as a belief in the possibility of internal development.

Fifteen of the galleries invited to the fair will respond to a set theme of “From Orientalism to nowadays.” The Jean Brolly gallery is one such participant that intends to showcase work by two artists of different origins – Mahjoud Ben Bella and Francois Morellet. Local galleries are active participants at the fair. The Tindouf Gallery and the Galerie 127 are based in Marrakech itself. Other galleries that are showing at the fair come from Tunisia, the UAE, France and Morocco. The fair will be held from 9 to 11 October this year. For more details, visit the fair’s website.

AM/KN

Related Topics: art fairs, Middle Eastern art, promoting art

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• Sheikh Sultan opens private collection to public putting Sharjah on UAE art map – August 2010 – we take a look at how a personal collection might indicate growing interest in Middle Eastern art
• Globalisation of contemporary art market evident in growth of art fairs – The Economist – August 2010 – points discussed include the hierarchy of art fair location, the lack of local artist representation
• Sotheby’s to hold first ever international auction house sale of calligraphy in Doha – July 2010 – Sotheby’s interest in heritage Asian art predates the recent contemporary boom and rakes in the largest sales, here’s a look at a recent sale in Doha
• Antonia Carver named Art Dubai director, lends Middle Eastern insight to fair– July 2010 – we take a look at how Carver’s experience in the Arab art world will effect the fair’s success
• Xu Zhen takes on Middle Eastern identities and cultures as the new artists’ collective alias Madeln at Ikon Gallery, UK – June 2010 – an in-depth look at how conceptual artist Xu Zhen fabricates his own identity

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Globalisation of contemporary art market evident in growth of art fairs – The Economist

ART FAIRS ECONOMY

A recent article in the Economist comments on the globalisation of art and how art fairs accelerate the transnational exposure of artists, something that could become necessary for artists if they want to attract the attention of serious collectors and art investors. Importantly, it also identifies the current international art fair hot spots. Read on for our summary of this article.

Globalisation of the art market

Globalisation is one of the most important phenomenon in the history of recent art. Contemporary art needs the potential of a global market and thus enters the art fair. Biennials and landmark exhibitions help to initiate global change in the art scene. International art fairs spread belief in contemporary art through the help of banks and royalty, from Deutsche Bank to local rulers in the Middle East.

In addition, the article quotes Marc Spiegler and Annette Schönholzer, co-directors of Art Basel, as saying that private collections are becoming increasingly international. Collectors start by acquiring art from their own nation and eventually acquire internationally. In many countries contemporary art has become an economic project involving collectors, dealers and huge cultural districts with museums and art fairs.

Art Basel 2009.

For an art fair to be properly diverse, careful curation is essential. For good international fairs, this not only means that attending galleries show talented artists, but also that they show artists that live in the country the gallery is located in. As quoted in The Economist,

As Lucy Mitchell-Innes of Mitchell-Innes & Nash, a New York gallery, warns: ‘It’s a problem if four or five booths have the same artist’s work. A good international fair wants Chinese galleries to bring talented Chinese artists, not another Antony Gormley.’

International art fair hot spots

The locational hierarchy of art fairs differs from that in the auction market. For art auctions, the three most prominent cities are New York, London and Hong Kong, in that order. When talking about art fairs, Basel would come first, but what follows this lead is unclear: Miami or London, New York or Paris?

Even more notable are the art fairs currently sprouting up in Asian countries. These are creating alternate markets for art and challenging Western leadership. Adding to the hierarchical ladder are two newcomers: Hong Kong’s ART HK (Hong Kong International Art Fair) and Abu Dhabi Art, operating from the Middle East.

What art fairs mean for artists and their art

In general, art fairs can accelerate the transnational exposure of all artists represented. Art Basel is unrivalled in this category and it may be because it has always defined itself as international. The frenzied demand for new art peaked with the creation of smaller art fairs. Some of them work as satellites to the major European events, the biennials, art festivals and fairs such as Basel. These budding fairs cater to lesser known, emerging artists.

Within the art market, that an artist is “international” has become a selling point. Consequently, the local artist has become almost insignificant, while those called “national” are damned with faint praise.

Art fairs, with their aggregation of art dealers forming a one-stop shoppers’ marketplace for art, attract high-spending collectors, generate greater sales and have to some extent replaced galleries with their increasing drawing power. Still the globalisation of the art is not just about money. There are a growing number of non-profit biennials that are developing along with the market structures. As quoted in The Economist,

Massimiliano Gioni, a curator based in Milan and New York, who is overseeing the Gwangju Biennial, which opens in South Korea in September, recalls that the avant-garde was ‘built on a transnational community of kindred spirits,’ adding, ‘sometimes I long for that.’

This is an Art Radar summary of “Global frameworks – Art-fair musical chairs“, first published in The Economist.

JAS/KN

Related Topics: art fairs, international artists, market watch – globalisation

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• Antonia Carver named Art Dubai director, lends Middle Eastern art insight to fair – July 2010 – a summary of media reports from the time of Carver’s appointment
• Is globalisation of the art market slowing down? The Economist reports – June 2010 – discusses the dominance of American artists at Christie’s New York’s recent sales
• World’s top collectors and art professionals attend ART HK: a testament to fair’s growing importance – June 2010 – names the collectors in attendance
• Art industry elite meet at inaugural Abu Dhabi Art Fair – December 2009 – a brief overview of the event with images, mentions segregation of new and established galleries
• Art in storage, at fairs and sales – is it getting harder to insure? – October 2009 – this article explains why this may be the case

Subscribe to Art Radar Asia for more on prominent trends in the contemporary art market

Xu Zhen takes on Middle Eastern identities and cultures as the new artists’ collective alias Madeln at the Ikon Gallery, UK

MADEIN ARTIST COLLECTIVE CHINESE ART UK GALLERY SHOW

“Seeing One’s Own Eyes“ is the first European exhibition by MadeIn, a new artists’ collective founded in 2009 in Shanghai by Xu Zhen (b. 1977, Shanghai), often heralded as one of the most important and renowned conceptual artists to have emerged from China since the 1990s.

While the work is all made in China, Madeln impersonates a fictional group of Middle Eastern artists, creating a kind of exhibition in disguise, “an exhibition of an exhibition.”  The use of this technique enables Xu to play down his personal identity.

Derived from “Made In”, two words that refer to manufacturing (with country of origin not specified), the name Madeln also phonetically translates into Chinese for “without a roof ” (‘méi d˘ı∙ng’), suggesting an openness to the collective’s work.

Through a range of media including sculpture, video and mixed-media installation, Madeln presents clichéd images of the Middle East, as a war-torn part of the world, associated with the oil industry, death, violence, human suffering and religious conflict. By raising issues of cultural perception, the exhibition encourages us to take a clearer view of current affairs in that region of the world.

The most recent work titled Hey, are you ready? (2009–2010) comprises of three large white sculptures made from polystyrene, one of the many by-products derived from the distillation of oil. These objects form neat, crisp packaging for the protection of loaded symbols including mosques, crescents, oil barrels and Kalashnikov rifles, revealed by negative space.

Spread (2009), a series of wall hangings covered with cartoon imagery, deal explicitly with the geographical politics of Israel, Palestine, Iraq, Iran, Afghanistan, China, Europe and the USA. Key political figures and scenarios are starkly drawn and exaggerated to billboard proportions, provoking and highlighting the often unconstructive and negative debates that are encountered in this area.

'Spread' by Madeln (2009), mixed media on canvas. Courtesy the artist and ShanghART Gallery.

In Perfect Volume (2009) the toe-ends of combat desert boots create a circle on the floor representing a row of absent soldiers as imagined casualties. This references the eternity and infinity of the circle, and is further depicted in the piece Machine for Perpetual Motion (2009), a model of an oil pump, constructed meccano-style but made from razor wire. The energy needed for its movement is blatantly taken from an electrical socket.

The illusionary installation Calm (2009) is made of building debris, a carpet of bits of brick and rubble that is still at first glance. Slowly it reveals itself as animated, gently moving up and down as if it were breathing like the survivor of a bomb blast, trapped and awaiting rescue. This notion of destructive power also features in the low-level floor-based installationThe Colour of Heaven (2009), where mushroom clouds from atomic bomb explosions are placed under assorted glasses.

'The Colour of Heaven' by Madeln (2009), glasses, painting. Courtesy the artist and ShanghART Gallery.

The title of this exhibition refers to a verse in the Koran, “My way, and that of my followers, is to call you to God, on evidence as clear as seeing with one’s own eyes” (Sura 12, verse 108). Freely translated it is an opportunity for to reflect, a consideration of how we see – by “seeing one’s own eyes” – as much as what we see.

“Seeing One’s Own Eyes” is a collaboration with S.M.A.K. (Belgium) and is on display at the Ikon Gallery, Birmingham, UK, until 11 July, 2010.

Two other articles regarding Xu Zhen’s Madeln and “Seeing One’s Own Eyes”, when the show was on display in other international locations, are:

• Traveling Without Moving by Xhingyu Chen, ArtAsiaPacific Magazine, March/April 2010
• Chris Moore on Madeln at ShanghART, Shanghai by Chris Moore, Saatchi Gallery website, 8 October 2009
  

RM/KN

Related Topics: Chinese artists, venues – UK, gallery shows

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• Visual Culture of Shanghai on show at San Francisco Asian Art Museum – June 2010
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• Cause and Effect: London solo for Macau-Russian artist Konstantin Bessmertny – May 2010
• Hong Kong artist ‘anothermountainman’ debuts solo photo exhibition in UK – April 2010
• Top 17 Asian Artists 2009: Art Radar’s most-searched artists – January 2010

Subscribe to Art Radar Asia for more on international showings of Chinese contemporary art

Asian contemporary art course Sothebys July 2008 London

ASIAN ART COURSE SOTHEBYS LONDON JULY 21-25 2008

If you have arrived at this post and want more up to date course info (click here for latest)

This one-week course will explore the work of artists from East Asia, India, and the Middle East. The lectures will also investigate the key players in the market for Asian Art, as well as opportunities for growth in key regions.

Fee: £550 inclusive of visits and champagne reception.

Timetable:

Monday, 21 July
China
09.30-09.45 Registration and Coffee
09.45-10.00 Welcome
10.00-11.00 Influences in Chinese Art
11.30-12.30 The Cultural Revolution: the Birth of A New Iconography
12.30-13.30 Lunch
13.30-14.30 Chinese Contemporary Art from 1980 to Present
15.00-16.00 Chinese Painting in the 21st Century
16.00-18.00 Visit to Qiu Jie exhibit at the Red Mansion Foundation

 Tuesday, 22 July
The Middle East
10.00-11.00 Islamic Art and its Influences
11.30-12.30 The Diaspora and Questions of Identity in Middle Eastern Contemporary Art
12.30-13.30 Lunch
13.30-14.30 Highlighting Iranian Art
15.00-16.00 Building a Heritage in the 21st Century: Challenges and Opportunities
16.00-18.00 Visit to the exhibit ‘Mitra Tabrizian: This is that Place’ at Tate Britain

Wednesday, 23 July
India and Pakistan
10.00-11.15 Indian Contemporary Art – A Brief Introduction
11.30-12.30 Influences and Aesthetics of Indian Artists Working Abroad
12.30-13.30 Lunch
13.30-14.30Success stories from India: Souza, Husain and Gupta
15.00-16.00 The Lahore Group Impact on Pakistani Art
16.00-18.00 Visit to a Private Collection / Gallery / or Museum

Thursday, 24 July
Korea and Japan
10.00-11.00 An Introduction to Korean Art, from Pyongyang to Seoul
11.30-12.30 Contemporary Korean Artists in Focus
12.30-13.30 Lunch
13.30-14.30 Japanese Art Today: Beyond Murakami
15.00-16.00 Cultivating Craftsmanship: The Role of Living National Treasures
16.00-18.00 Visit to a Private Collection / Gallery / or Museum

Friday, 25 July
The Asian Art Market
10.00-11.00 Transformations in the Chinese Contemporary Art Market
11.30-12.30 Chinese Contemporary Art: A Marketing Model
12.30-13.30 Lunch
13.30-14.30 Buying Culture: The impact of the UAE’s activity on the global art market
15.00-16.00 Analysing Growth Prospects for Emerging Markets
16.00-18.00 Champagne Reception

http://www.sothebysinstitute.com/day-eve-6.html

Related:

• latest on Asian art courses
• Chinese art   https://artradarasia.wordpress.com/category/artist-nationality/chinese/
• Indian art     https://artradarasia.wordpress.com/category/artist-nationality/indian-artist-nationality/
• Japanese art https://artradarasia.wordpress.com/category/artist-nationality/japanese/