4 tips on how to make your art tour memorable – a museum case study by Nina Simon

ART TOURS TIPS AND RESOURCES MUSEUMS TOUR GUIDES

In a recent blog post, Nina Simon, author of The Participatory Museum, a book that talks about practical innovations to enhance community and visitor participation in the museum experience, looks at the simple yet effective model of a “customised” tour guide employed at the Wing Luke Asian Museum, Seattle.

Nina Simon, author of 'The Participatory Museum'.

Like the majority of museum-goers, Simon’s disdain for historic building tours supplied by worn out verbal drone machines is unabashed. For Simon however, this necessary component was made special by what she calls a “customised” tour guide.

What made it so special? The guide, Vi Mar, was an incredible facilitator. She did several things over the course of the tour to make it participatory, and she did so in a natural, delightful way.

Simon notes four distinct points that made her experience special. First on her list is creating a friendly and participatory environment. Here’s how Simon says Mar did it:

There were eleven of us on the tour, all adults, mostly couples. Vi started joking with us about our relationships and hometowns while making sure we all remembered each other’s names. She made it clear from the start that we were expected to address each other by name and have fun with each other.

Next, Mar repeatedly drew on personal stories and anecdotes, encouraging friendly interaction between the visitors and the tour guide. Her own relationship with the museum objects was part of the tour. Simon says,

We walked into her (Vi Mar’s) family’s historic association hall and a replica of her uncle’s dry goods store. She showed us her name on a donor wall in the museum. Again and again, she told personal stories of her interactions with the historic and monumental people and events she described. She was political. She told family stories. It felt like she was letting us into her world in a generous, funny way – and that encouraged us to relate and share as well.

Simon claims that these tools could be employed by any museum. She says,

Participatory facilitation can be taught. Passion, confidence, and personal connections to the content – those are the hard things to teach.

Four ways a museum can improve their tour experience

• Create a friendly and participatory environment at the beginning of the tour
• Encourage open interaction between visitors and tour guide
• The tour guide should draw on personal stories and anecdotes and should encourage visitors to share their views
• Keep the tour light and humorous

AM/KN

Related Topics: museums, promoting art, resources

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Indian collector Sarkar plans new art museum Calcutta – New York Times

NEW ART MUSEUM PLANNED CALCUTTA

According to the New York Times a new modern art museum is under way in the eastern city of Calcutta. Herzog & de Meuron, the Swiss architecture firm that built the Tate Modern in London, is designing it. Construction is to start next year, and the museum is to open in late 2013, said Rakhi Sarkar, a collector there and one of the driving forces behind the museum.

Related:

• Latest Indian contemporary art news
• More on collectors

New Singapore museum officially opens with contemporary Chinese ink exhibition

Nan Qi Riding Series 23

 

 

 

NEW MUSEUM CONTEMPORARY INK EXHIBITION to 7 September 2008

Just behind the busy streets of Orchard road in Singapore, The Luxe Art Museum occupies two floors of the newly-built Luxe building, with a total of seven hundred square meters of exhibition space and state-of-the-art lighting and display facilities. It officially opened on 6 August.

In affiliation with Yisulang Art Gallery, the Luxe Art Museum aims to propel contemporary Chinese fine arts to the forefront of the art world across Southeast Asia and beyond; by building a representative permanent collection and exhibiting renowned art thus providing a platform for critical fine art research and debate.

Its inaugural exhibition “Chinese Desires” shows contemporary Chinese ink painting by Li Jin, Associate Professor Tianjin Academy of Fine Arts, Wu Yi lecturer at the Central Academy of Fine Arts and Nan Qi a professional artist from Beijing.

Fresh evidence contemporary art price rise is structural says FT

 

 

 

 

 

 

Source: Financial Times

MARKET NEW BUYERS MORE BUYERS The huge wealth from oil and mining in the Middle East and Russia is flowing into fine art, with a rush of new buyers entering a market that was already booming. 

The arrival of Russian, Middle Eastern and emerging market collectors has given fresh evidence to those who believe that the powerful rise in the price of artworks is structural rather than cyclical – reflecting a long-term shift to a truly global market supported by growing numbers of millionaires and billionaires.

 

Last high 1990 surpassed in 2007

Last year, the art market – as measured by proceeds for the top 100 artists sold at auction – in nominal terms surpassed the previous high set in 1990, according to data from Art Market Report. After a decade in the doldrums the market recovered sharply in 2003-04 and has been on the upswing ever since. The rise in the contemporary market has been especially strong, with prices up by 300 per cent in the past three years, according to Art Market Report’s Contemporary Art 100 index.

 

Doomsayers wrong so far

Doom sayers have been predicting a fall in art prices for the past two years. The high level of nervousness about the market was revealed last November, when shares in Sotheby’s plummeted 28 per cent in a day. The reason? The auction house had failed to sell a work by Van Gogh at its sale the night before. The share price has not recovered.

Many respected dealers and collectors believe the market has reached its peak. Eli Broad, the Los Angeles-based billionaire collector, has said several times that he does not believe prices will continue to rise.

One bearish New York-based dealer says: “Mark my words, the Russians will turn out to be the Japanese of the early 21st century.” During the last art market peak, Japanese property developers were famously among the biggest buyers, snapping up Impressionist works – they were especially fond of Van Gogh – only to offload them at much lower prices just a few years later when the Tokyo asset bubble burst.

 

Customer base from more countries now

The underlying support for today’s art market does appear to be much more broadly based. 

Sotheby’s points out that five years ago, its buyers who spent more than $500,000 on an artwork came from 26 countries. Today, buyers spending that level or more come from 58 countries. Last year, 21 per cent of buyers at its sales were new, the auction house says. Since few buy at auction only once, that means an influx of customers. Helena Newman, vice-chair of Impressionist and Modern art at Sotheby’s, says: “The whole make-up of buyers has changed beyond recognition from 10 years ago. Now we have a far bigger global reach. We are also seeing far greater demand for the very best works. Our big challenge remains the sourcing of works.”

Simon de Pury, who heads the Phillips de Pury auction house, echoes that trend, saying: “Five years ago, the market was concentrated in western European and American collectors, a small group of art cognoscenti. The Contemporary market was dominated by three countries – the US, the UK and Germany. Now we can see the change just in our website: the hits are coming from Brazil, Turkey, China, India, Indonesia, Korea.”

 

Change accelerated 2 years ago

Mr de Pury says the change accelerated two years ago. He predicts that Contemporary art will continue to grow in buyer popularity, in part because the sheer number of buyers means that demand for works from previous eras cannot be met. “It is a question of availability. If you have unlimited money, you can no longer buy the best Old Masters collection in the world. But you can buy the best collection of living artists. For that reason Contemporary art will be the most significant market for the next 20 years.”

 

New museums adding to demand

He adds: “In China, every new [top-end] real estate complex being built has an art museum. All these spaces need to be filled and that will keep demand high.”

Most Middle Eastern nations are likewise building art museums, with both a Guggenheim and a Louvre destined for Abu Dhabi, for example. These museums will start accumulating works to fill their vast spaces later this year. In the US, the home of most of the world’s billionaires, there is a growing trend for rich art-lovers to build their own museums rather than donate works to existing museums as used to be the practice.

 

More millionaires 

There are far more rich people in the world and they are simply far more likely to buy artworks. The number of millionaires in Brazil, Russia, India and China grew by 19 per cent last year, according to the World Wealth Report, released this week by Merrill Lynch and Capgemini. The top 10 collectors in the world now include Victor Pinchuk, a Ukrainian steel billionaire, Carlos Slim, the Mexican telecommunications tycoon, and Qatar’s Sheik al-Thani, according to ARTnews magazine, which this week released its annual list of big spenders.

Art is also seen as a socially desirable channel for the wealth resulting from the 20-year growth in financial services. US hedge fund managers such as Steve Cohen have emerged as big Contemporary collectors. Ben Crawford, the chief marketing officer of MutualArt.com, says: “It starts with the wealthy and then there is a trickle-down effect. Look at the beginning of the century – who bought designer clothes? Tiny numbers of high-society people – but once they became available to more and more people, the buyers didn’t go back. The art buyers won’t go back to putting Star Wars posters on their walls.”

Image details: Eli Broad, art collector

See:

• Billionaires from Russia Middle East new in top 10 art collectors 
• How Russians, Asians are changing the art market

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