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Posts Tagged ‘contemporary art fair’

Fad or innovation? First ever entirely online art fair to launch next year

Posted by artradar on September 1, 2010


ART EVENTS PROMOTING CONTEMPORARY ART ART SALES ART FAIRS ONLINE

Art Radar Asia was recently sent information on an event new to the art promotion circuit – VIP Art Fair is the first fair to be run entirely online. The event will launch on 22 January, 2011 and was founded by experienced art professionals James and Jane Cohan from James Cohan Gallery and Silicon Valley-trained technology and marketing specialists Jonas and Alessandra Almgren.

The fair will be free of charge and 45 international galleries have already signed up. Standout features include a VIP Lounge where special films of private collections and artist studios will be available to view, interaction between buyers and dealers through Skype and instant messaging, and a function which will allow fair attendees to take tours of the virtual gallery including the ability to zoom in on artwork detail.

A snapshot of the VIP Art Fair Gallery. Image courtesy of VIP Art Fair.

A snapshot of a VIP Art Fair gallery page. Image courtesy of VIP Art Fair.

Read the press release:

HONG KONG, August 19, 2010 – VIP Art Fair, the first art fair to mobilize the collective force of the world’s leading contemporary art galleries with the unlimited reach of the Internet, announces its inaugural fair taking place exclusively online for one week only, January 22-30, 2011, at www.vipartfair.com.

An unprecedented event, VIP Art Fair gives contemporary art collectors access to artworks by critically acclaimed artists and the ability to connect one-on-one with internationally renowned dealers—from anywhere in the world and without leaving home.

“For anyone passionate about art, the Fair is a transformative experience: it delivers all the excitement of world-class art fairs with the convenience and personalization of the Internet,” said James Cohan, co-founder of VIP Art Fair in collaboration with Jane Cohan, Jonas Almgren and Alessandra Almgren. “We’ve invited the most prestigious international galleries, both established and emerging, to come together for an online event, creating a virtual community that will allow collectors, curators and the public to access distinguished galleries and learn about their artists, all with unparalleled ease and absolute discretion.”

VIP Art Fair Founding Galleries David Zwirner (New York), Galerie Max Hetzler (Berlin), White Cube (London), Gagosian Gallery (New York, London, Beverly Hills, Rome, and Athens), Gallery Koyanagi (Tokyo), Hauser & Wirth (Zürich, London, and New York), Anna Schwartz Gallery (Melbourne and Sydney), Xavier Hufkens (Brussels), Fraenkel Gallery (San Francisco), Kukje Gallery (Seoul), Sadie Coles HQ (London), and James Cohan Gallery (New York and Shanghai) will be joined by other international contemporary galleries. A partial gallery list is now available online. A complete list will be made public this fall.

VIP Art Fair Features

The revolutionary design of VIP Art Fair allows art collectors the opportunity to view artwork online as never before. VIP Art Fair’s innovative technology presents artworks in relation to other works of art and in relative scale to the human figure. Inquisitive visitors can zoom in to examine details of a painting’s surface, get multiple views of a three-dimensional work, and watch videos of a multimedia piece. Galleries will provide comprehensive details on artworks and artists, including biographies, catalogue essays, artist films and interviews, and in-depth information that will empower collectors.

One of the many distinct features of the Fair is the interactivity between dealer and collector. Each dealer has the ability to hold conversations with collectors via instant messaging, Skype, and telephone to discuss works on offer in the virtual booth. Dealers can also provide access to their gallery’s back room inventory, sharing works in real time with clients in specially-created Private Rooms on the client’s own computer screen.

There are many ways to explore the Fair, including online tours which are core to the VIP Art Fair experience. Visitors to the Fair can choose from a wide selection of tours—whether of featured works or a tour created by collectors, critics, and curators from participating museums. Visitors also can design their own personalized tours of the Fair that showcase their favorite works and can be shared with friends or posted in the VIP Lounge. Other ways to navigate the site include the Fair Map and advanced searches based on criteria of interest, such as artist’s name, medium, or price range.

The VIP Lounge is where visitors can watch specially commissioned films of leading private art collections and artists’ studios, check out Fair tours created by other visitors, access status updates on art market news, and learn about new works on view in the Fair.

Accessing VIP Art Fair

The Fair will open on Saturday, January 22, 2011 at 8:00 a.m. EST and conclude on Sunday, January 30, 2011, at 7:59 a.m. EST. Browsing the Fair is free of charge. To access interactive capabilities, visitors must have a VIP Ticket, which on January 22 and 23 will cost $100 and thereafter will cost $20. Visitors are encouraged to register in advance.

Editors’ Note

It seems the international art community is divided in its opinions regarding the success of online sales of artworks.

Pearl Lam, Director of Contrasts Gallery, speaking at the 2010 Art Taipei Forum, stated that,

“We have been selling paintings [through the Internet], that was in the good season, but at the present moment all the collectors … want to see the paintings…. Today, there are still collectors who are buying [through the Internet] but it’s less than what we used to have. We used to have ninety percent of them, … all [through the Internet] and they were not cheap … paintings. We still [sell through the Internet] but reduced and also depending on the price of the painting.”

However, Saffronart, a constant pioneer of new technologies in the art auction arena, recently introduced a mobile phone bidding application to it’s seasonal auctions.

With increasingly more mobile ways to access the Internet and new features which allow users to better explore and interact with virtual space, such as those that will be presented at VIP Art Fair, it’s hard to tell if this is a fad or the first successful move into better utilising this new sales territory.

What do you, our readers, think?

KN

Related Topics: promoting art, art collectors, art fairs, art and the Internet

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Posted in Art and internet, Business of art, Collectors, Events, Fairs, Promoting art, Trends | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

ARCO Madrid 2009 international art fair news round-up – galleries drop out, public funding prop, Indian art

Posted by artradar on February 12, 2009


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INTERNATIONAL ART FAIRS

ARCO Madrid, one of the largest and most important international art fairs holds its 28th edition from 11 February to 16 February 2009  in a new location:  Halls 6, 8 & 10 at Feria de Madrid, Spain. 238 galleries from 32 countries are participating.

Financial downturn hits art worldBBC – 16 Feb 209 – video clip – An insubstantial very brief video story about how the crisis is affecting the art fair: some artists are using the crisis as inspiration for their art: interview with art fair director Lourdes Fernandez who says it is more difficult for some dealers this year.

Dealers reported mixed results at Spain’s monster contemporary art fair ArcoFinancial Times – 14 Feb 2009 – Georgina Adam reports that Spanish museums budgets have melted and prices of artworks have been reduced. Artists attracting interest/buyers included Georg Baselitz, Amaya Gonzalez Reyes, Eugenio Merino’s take off of Damien Hirst ‘For The Love of Gold’.

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Arco Beep New Media Art Award  – We Make Money Not Art  – 13 Feb 2009 – Post written by a member of the jury about the award, the entries and the winner. The award was won by Ubermorgen.com for its EKMRZ Trilogy, a fascinating triptych about the three kings of ecommerce Google, Amazon and ebay. The Google art work ‘Google will eat itself’ involves the artists raising money with google text ads and using the money to buy Google shares.

Panorama India Artslant provides a list of artists and galleries from India, Arco’s special guest country 2009.

Tatsumi Orimoto performs Punishment at Arco 2009 video – Vernissage TV

Hirst statue stars at Madrid show as dealers aim to defy slumpBloomberg – 13 Feb 2009 – A Florida collector bought Merino’s sculpture of Hirst committing suicide “Hirst is always trying to think of ways to make his art the most expensive. If he killed himself, then the value of his art would increase a lot.” Despite India being guest country only 13 galleries from there. US galleries dropped from 26 last year to 7 this year. Plenty of bargains. Russian GMG Gallery sold 2 photographs by Anatoly Zhuravlev to a prominent Swiss collector of Chinese art.

Image carousel Telegraph – 19 images of artists: Isaac Montoya, Filomena Soares, Jose Batista Marques, Enrique Marty, Madeleine Berkhemer, Vivek Vilasini  (India), Jitish Kallat (India), Valay Shende, Eugenio Merino, Yi Hwan-Kon, Samuel Salcedo, Bernardi Roig.

Indian art draws Europeans IANS via Zee News – 13 Feb 2009 – New trend in Indian art away from works on canvas towards installation and new media apparent in gallery shows and  Panorama, the show of Indian art curated by Bose Krishnamachari. Dayanita Singh in solo show, Shilpa Gupta work finds European buyer.

Gloom at major European art fair as boom in sales seen over  – AFP  – 12 Feb 2009 – This is a prediction story about the mood prior to the event. Galleries predict  limited cash, prices down 25% for contemporary art, buyers will take time over purchases. Artist view: lower prices an opportunity for young. Includes image carousel.

Arco Madrid 2009 opens – calm forecast  – Art Daily – 12 Feb 2009 – This is a facts piece with a promotional tone. It covers details of the move to the new location and the fair’s programmes and projects: India is showcased, three curated shows cover performance art, contemporary art and technology in art, there is a list of talk forums by experts and a description of the section showcasing capsule collections from private museums.

Recession triggers improvement in Indian art qualitySindhToday via IANS – 11 February 2009 – This is a views piece about how the collector base for Indian art is changing and broadening particularly in Europe and is based on interviews with Bose Krishnamachari curator of the special Indian Panorama section and Peter Nagy of Nature Morte, an exhibitor.

Fine Art Publicity - click to buy

Fine Art Publicity - click to buy

Galleries drop out of ARCOArtinfo – 5 Feb 2009 – Edited version of Der Standard story below.

ARCO hit by crisis– Artforum via APAvia Der Standard – 3 Feb 2009 – 20 galleries of 270 cancelled – dropouts include 2 from South America, one from Spain and Lisson Gallery London. Portugese Ministry of Culture provided funding to prevent more.

Related links: ARCO website

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Posted in Acquisitions, Bose Krishnamachari, Collectors, Dayanita Singh, Electronic art, Fairs, Indian, Interactive art, Madrid, Market watch, New Media, Participatory, Shilpa Gupta, Spain, Virtual | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »